Accounting & Taxes

A tax invoice will be sent to your email with every payment you receive, which can be used as a statement of income. You can find more detailed instructions on accounting and paying taxes below.

You can find your invoices and other documents in your Herohero account settings, specifically in the Payout section, and beside that you will find them coming every month from us to your email address 📩.

Herohero provides each creator with a document containing:

The amount indicated as commission (1st page of the document) is recorded by the creator in the expense register and, depending on the chosen method, can be claimed as a tax expense.

The creator records the amount stated in the income document (2nd page of the document) as his taxable income or revenue if he keeps a double-entry bookkeeping. The creator's income does not come from Herohero, but directly from the creator's subscribers – Herohero only collects them from subscribers and then transfers them to the creator's account. This income cannot be posted as revenue from Herohero.

A difference between a gross income and a commission charged by Herohero is not accounted for in any way.

❌ Never issue any invoice to Herohero. Always follow the instructions above and in case you are uncertain about anything, do not hesitate to consult it with your tax-advisor or contact us at [email protected].

📍 In case your subscriber needs a receipt for their paid subscription, it can be found in their profile settings in the Payment section, under Receipts.

Herohero acts as an intermediary and a provider of contact with your subscribers. Herohero charges you with a commission 10 % of your gross income from your subscribers + VAT as a consideration for this service (❗️🇺🇸 for creators based in the US, a 7% commission applies instead, with Stripe processing fees charged separately). That is the reason why Herohero provides you with an invoice for these services every month that you can post to your records of expenditures 📥.

However, you can use it as a taxable expenditure from the income tax point of view only in case you apply as expenditures your so-called actual expenditures or if you choose to keep your records in an accounting form – in this case it counts as a cost. Should you choose to apply for lump sum expenses or for a lump sum tax, you cannot apply those invoices from Herohero (and neither from others) as a taxable expenditure.

In case you are a VAT payer (see our Does VAT apply to me? sections) you might be able to deduce the VAT paid within the invoice from your VAT duty regardless of the form of taxable expenditure you chose within income tax.

The second document you receive from Herohero is a confirmation of income from the subscription charges collected from your subscribers. It is a document that certifies you have received your payout directly from your subscribers. Therefore, please do not issue any other invoice to Herohero. This income does not come from Herohero, but from your subscribers.

You should always record this document 📥 as part of your income records, which determine the amount of income you report for income tax purposes.

If you are a VAT payer, you will usually use this document as the basis for issuing your own tax invoice, where you specify the amount of VAT you must subsequently declare in your VAT return.

Because the funds reach you with a delay, this document itself is not considered a VAT invoice. Only the tax invoice you issue on its basis fulfills that role.

Another document Herohero issues on behalf of creators is the invoice for subscription sales made through the Apple App Store 🍎. Don’t be alarmed that Herohero is listed as the customer on this document — this is required due to Apple’s contractual setup.

Based on this invoice, Herohero then pays out the creator’s earnings from App Store sales. Individuals who keep only simple income/expense records for personal income tax purposes and who are not VAT payers do not include this invoice in their income records — they only use the Confirmation of income Document.

However, these invoices are part of your regular payout, which is paid to your Stripe account. There is no additional or separate payment associated with this invoice.

If you are a VAT payer or an identified person for VAT purposes, this document serves directly as a VAT invoice, which you include in your VAT records. In this case, you do not use the Income Receipt Document for VAT purposes. The VAT base, VAT rate, VAT amount, and the date of taxable supply are all specified on the invoice.

Based on the Invoice for Apple Purchases, we will pay you the funds originating from App Store transactions. To be able to pay you, we must first wait until Apple pays these funds to us. This may take more than a month — unfortunately, this delay is entirely outside our control.

The Confirmation of income Document and the Apple Purchase Invoice relate to essentially the same thing — you sold a subscription. However, they are used for different types of record-keeping.

The Confirmation of income Document is part of your records for taxable income under personal income tax. You do not use the Apple invoice for personal income tax purposes, because it does not confirm that the money has actually arrived — it only confirms the claim to receive it in the future.
The Confirmation of income Document, however, is not a VAT document, because the funds usually arrive with a delay after the subscription is sold.

On the other hand, if you are a VAT payer, the invoice is essential for correct VAT reporting, because it proves that the sale occurred. For VAT records, you do not use the Confirmation of income Document — instead, you record invoices or receipts, as these documents prove when the entitlement to receive the payment arose.

🌍 If you are a creator from an EU country, harmonized EU VAT rules apply to you. If you are already a VAT payer in your country, enter your VAT number during registration. In this case, Herohero will issue you a suitable invoice for its services, and you will calculate the VAT yourself according to the rules of your home country.

It's okay if you are a creator and you are not yet a VAT payer. Consider whether you perceive your work on Herohero more as a hobby or if you intend to make a living from it. However, Herohero will issue you an invoice with VAT until you enter your VAT number. However, as soon as you provide your VAT number, Herohero will consider you a person liable to tax and will start issuing you invoices for its mediation services without VAT.

🌍 If you are a creator from a country other than an EU country, you are most likely not subject to European VAT. Herohero will issue you invoices for its services without VAT. However, other tax rules from your country may apply to you, but please consult your tax advisor.

🗒 As a platform operator, according to Council Directive 2021/514/EU (DAC7 Directive), we have an obligation to the tax authority to disclose some selected data about you as a creator, as well as about your income that you achieve on the platform.